Business services

Put the financial groundwork in place.

We help new businesses with planning, accounting systems, cash flow projections and payroll setup.

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Craig L. Elggren, CPA, PC · Gilbert, Arizona

Fresh sheets, a grid and a card arranged around an open copper folder.
Illustration

Starting a business creates many decisions at once. The accounting conversation can help organize the financial questions behind those decisions: what the business needs to begin, how records will be maintained and what information will support early planning. Start with the business idea and the work already completed.

At a glance

Opening payments can come before customer receipts

  1. 01
    Before opening

    List deposits, equipment and other costs needed to begin.

  2. 02
    Operations begin

    Identify which recurring expenses start as the business opens.

  3. 03
    Work is delivered

    State the assumptions about sales activity and billing.

  4. 04
    Customer payment expected

    Show when the business expects to collect, with estimates labeled.

  5. 05
    First-year review

    Compare the planned dates and amounts with actual activity.

Illustrative startup timeline: place opening purchases, operating commitments and expected collections on their own dates. No amounts, funding approval or launch outcome are assumed. Background resource

Outline the financial plan

Our work addresses business plans, initial capital needs, available resources and cash flow projections. Identify the costs you know, the estimates still being developed and the timeline you are considering. Explain how the business expects to receive revenue and pay its recurring expenses.

  • Startup costs and available resources
  • Expected operating expenses
  • Revenue assumptions
  • Cash flow questions for the first year

For the wider context, explore small business accounting services. You can also compare quickbooks setup with the questions described here.

Choose how the records will work

Accounting software, billing and collection procedures and financial management are part of our service. A new business can begin by identifying who will maintain the books and what reports the owner expects to use. If a system has already been selected, explain the setup and any questions about it.

Prepare for employees and connected advisers

Our service includes payroll setup and payroll tax filing systems when hiring begins. Tell the office whether employees are part of the initial plan. Business structures, agreements, licensing and insurance can involve legal or other professional advice; the accounting discussion should identify the tax and recordkeeping questions within that broader work.

Separate opening costs from the costs of staying open

A startup outline should show what must be paid before operations begin and what continues afterward. Equipment, deposits and initial supplies may sit alongside recurring rent, software, payroll or other operating costs. Put expected payment dates next to the estimates so a total startup budget does not hide an early cash requirement. The SBA's planning guidance discusses startup costs and financial projections as part of preparing a business plan. For your discussion, keep quotations, assumptions and committed purchases distinct. A supplier estimate is useful evidence, but it should not be treated as a final contract price.

Prepare a first-year assumptions sheet

Describe how the business expects to earn revenue in terms someone else can question. Instead of a single annual sales target, explain the services or products, expected customers, pricing assumptions and timing of collections. Identify which assumptions come from research, prior experience or an order already received. Add the expenses required to deliver the work, including costs that begin before the first customer pays. A simple outline is enough to begin; unexplained precision is less helpful than a clearly labeled estimate.

  • Products or services and the customers you expect to serve.
  • Opening costs, available resources and proposed funding.
  • Recurring expenses and when each is expected to begin.
  • Expected sales volume and the assumptions behind it.
  • Billing, collection and supplier payment arrangements.
  • Hiring plans and the person expected to maintain the books.
One large sheet set apart from a grid of many small repeating cards.
IllustrationSeparate one-time setup needs from the costs of keeping the business operating.

Example: the first sale comes after several opening payments

Example: a new business expects to collect its first customer payment a month after starting work. Before then, it needs supplies, a software subscription and a workspace deposit. The startup conversation should consider those dates rather than comparing only annual revenue with annual costs. If funding is still being discussed, show that uncertainty explicitly. The example helps identify a planning question about the opening period; it does not recommend borrowing, a particular amount of capital or a launch date. Existing commitments should be distinguished from purchases that are still optional.

Decide which setup work belongs in the first scope

Startup support can connect the financial plan with accounting software, billing procedures and payroll preparation. Explain what has already been selected and what remains open so work is not scoped around assumptions that have changed. Software setup establishes how records begin, while recurring accounting addresses how they will be maintained. If the next decision involves legal structure, agreements, licensing or insurance, identify the relevant adviser and the accounting or tax question to coordinate. Ask what information must be available before the next step and who will own each responsibility after the business opens. The first plan should make unfinished decisions visible.

For business startup support, see the Gilbert office and service area.

Before we talk

Common questions.

Ask the office
Can I contact the office before the business opens?

Yes. The service is directed toward starting a business and preparing the financial plan. Describe the idea, expected timeline and decisions still open.

Can the discussion include accounting software?

Yes. Selecting accounting software for the business's projected needs is part of our service. Explain your requirements and who will use the system.

What should I prepare first?

Bring an outline of the business, known startup costs, expected expenses and the questions you want to resolve. Estimates should be labeled as estimates.

Contact

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